New VP Pacific expects growth and expansion

Feb 28, 2020 | 0 comments

G2 Ocean has appointed Sim Keat Lim as new VP Pacific. He will responsible for leading G2 Ocean’s Pacific trades and further expanding the company’s reach of services in Asia.

As part of G2 Ocean’s strategy for 2020 to 2024, the company is looking to expand into new markets in Africa and India. To develop new business opportunities in the region, current Vice President Pacific Simon Baker is moving to South-Africa.

To replace Simon, G2 Ocean has appointed Sim Keat (SK) Lim as the new VP Pacific. In his new role, SK will be responsible for leading, managing and developing the company’s Pacific trades and ensuring the further expansion of G2 Ocean’s services in Asia.

SK comes from the position as Global Shipping Head of Asia Pulp and Paper Company – one of the largest fully-integrated pulp and paper companies in the world.

“SK has in-depth and updated knowledge of the pulp and paper market, particularly in Asia. He has tackled many similar challenges in previous roles, and we are confident in his ability to shape our business, including launching and scaling new markets,” CEO Arthur English says.

Excited to be on board

SK has a double master’s degree in Business Administration, specializing in Shipping, Offshore and Finance from both Nanyang Business School and BI Norwegian School of Management.

“I am very excited to be included in the ongoing and exciting journey of G2 Ocean – one of the world’s largest deep-sea breakbulk carriers,” SK says.

“I hope to be able to further strengthen G2 Ocean’s position in Asia-Pacific, to be the customers’ preferred choice of carrier, and deliver the required returns to the shareholders of the company,” he says.

‘G2 Ocean will continue to grow’

The global maritime industry is currently facing a wide range of challenges stemming from geopolitical changes, new fuel regulations, technological evolution and the need for greater sustainability. The VP Pacific-elect is, however, confident that G2 Ocean will overcome these obstacles.

“Since its launch in 2017, G2 Ocean has managed to build a strong, unified and competitive organisation. I am confident that this, together with the strong commitment from the management, staff and shareholders, will enable the company to continue to grow and expand its service coverage, as well as customer base,” SK says.